Google Announced New Ad Formats
Google announced here that there will be some new ways to provide richer types of advertisement formats in the search results. This new format supports media attachments to the search results.
For example, if you are searching a specific product or an event, the search results that fit your criteria will have an additional field of the product or the event with an image/video of the search term located right above the search result. This field may include featured variaties of the product listed with prizes, or the map of the shops that has that product or a trailer of a movie you are looking for.
There is also an option to hide these additional informations if you prefer having the results in the way it was before.
